Slop Squash press kit

Everything here may be used to write about Slop Squash. Assets are in apps/web/public/press/ and served at https://slopsquash.com/press/<file>; the bundle is https://slopsquash.com/press/slopsquash-press-kit.zip. Media questions: support@slopsquash.com. Creator and affiliate questions: affiliate@slopsquash.com. X: @slopsquash.

What Slop Squash is

One line. Slop Squash is a browser extension that flags AI-generated posts, comments and images while you scroll, and tells you why.

Short. Slop Squash is a free Chrome and Firefox extension that checks the posts, pictures and comments on any page for signs of AI generation: cryptographically signed Content Credentials, watermarks such as SynthID where they can be verified, image classifiers, and the way text is written. When something is likely synthetic, a small circle with a bouncing squash appears on it. Tap the circle and it explains the evidence. Pro ($3 a month or $39 once) hides flagged content automatically and can ask a vision model for a second opinion.

Long. Feeds are filling with synthetic images and machine-written comments that most people cannot tell from the real thing. Slop Squash puts a quiet, explainable check on every piece of user content a person sees, in their own browser. It reads provenance data that generators attach to their output (Content Credentials from Google, OpenAI, Adobe, Microsoft and Meta; SynthID where a verifier exists), runs pixel classifiers that attribute images to generators such as Nano Banana, Imagen, GPT and Midjourney even after metadata is stripped, scores writing for machine patterns, and pools verdicts across users so a post checked once is known everywhere. A flag is a best guess, not a verdict: every flag shows its reasons, and users can say "not AI". Slop Squash is free; Pro adds automatic hiding, synced block lists, per-site thresholds and model rechecks. It runs in Chrome and Firefox and is built on Cloudflare.

Facts. Launched 2026. Chrome and Firefox. Free tier with no account required. Pro $3/month or $39 lifetime. Creator program pays 30% commission on referred sales and gives viewers 30% off their first month.

Why it matters (with sources)

• People cannot tell. In a 2025 Royal Society Open Science study, typical adults picked the AI-generated face in a pair only 30% of the time, and even "super-recognisers" managed 41%: both below chance, because AI faces were judged more real than real ones. Five minutes of training on rendering errors raised those figures to 51% and 64%. (Gray, Davis, Bunce, Noyes and Ritchie, Royal Society Open Science, 2025; https://pmc.ncbi.nlm.nih.gov/articles/PMC12606254/)
• Even faces you know. AI images of familiar people are now indistinguishable from photographs: across four experiments, participants could not reliably separate generated images of well-known faces from real ones, even when they knew the person's appearance. (Tree et al., Swansea University, Cognitive Research: Principles and Implications, 2025; https://link.springer.com/article/10.1186/s41235-025-00683-w)
• And people think they can. A 2026 UNSW and ANU study in the British Journal of Psychology found participants only slightly better than chance at spotting AI faces while remaining confident in their answers. The tell is no longer what is wrong with an image but "what is too right": AI faces are unusually average and symmetrical. (https://techxplore.com/news/2026-02-people-overconfident-ai.html)
• The volume is enormous. Google said at I/O 2026 that more than 100 billion pieces of content had been watermarked with SynthID since 2023. Adobe reports more than 24 billion assets generated with Firefly. Industry trackers put cumulative AI images above 30 billion since 2022, and estimates of daily output in the tens of millions; the share of new stock photography that is AI-generated is estimated near a quarter. (Google I/O 2026 keynote; Adobe; https://morphed.app/stats/how-many-ai-images-are-there; https://www.gradually.ai/en/ai-image-statistics/. Daily figures vary widely by source; treat them as estimates.)
• Watermarks alone do not solve it. Since May 2026 every ChatGPT image carries both a SynthID watermark and a C2PA manifest, and Google signs Gemini output the same way. But most social platforms strip metadata on upload, and Google's SynthID verifier is not available to third parties, which is why Slop Squash layers provenance, classifiers, writing analysis and community reports rather than relying on any one signal. (https://openai.com/index/advancing-content-provenance/; https://deepmind.google/models/synthid/)

Brand

Name. Written Slop Squash: two words, each capitalised, in all prose and headings. The one-word form slopsquash appears only in the domain, the X handle and code. Never "Slopsquash", "SlopSquash" in prose, "SLOP SQUASH", "Slop-Squash" or "the Slop Squash extension" (just "Slop Squash").

Logo. The mark is the squash: a terracotta gourd with a sage stem, sitting on a pale circle. Use it in one of two ways:

1. The mark alone (mark.svg, mark-*.png; squash.svg and squash-*-transparent.png for the gourd without its circle, for example as a favicon or on a cream ground).
2. The lockup: the mark followed by the wordmark "Slop Squash" in Bricolage Grotesque 800 (lockup-horizontal.svg, lockup-horizontal-*.png, lockup-stacked-*.png).

Never set the wordmark alone without the mark, never recolour the squash, never rotate it (it jumps; it does not tilt), and keep clear space of at least the stem's height around the mark. Minimum size 24px for the mark, 120px wide for the lockup.

The animated squash. squash-jump.gif (512px, cream ground), squash-jump-128.gif, squash-jump.webp and squash-jump.apng (transparent). This is the same bounce the extension uses to ask for attention. Loop it; do not slow it down. Longer clips, including lockup transitions for video, are under "Motion" below.

Colour.

Role	Hex	Use
Cream (ground)	#f5ead8	Page and card backgrounds
Surface	#ebddc5	Secondary panels
Ink	#201e1d	Text, wordmark
Terracotta (accent)	#c67139	Squash body, primary buttons, links
Sage (second accent)	#7a8a5e	Stem, tags, confirmations
Squash pale	#fff2eb	The circle behind the mark
Hero yellow	#ffd631	Hero panel and social card
Hero orange	#ff711a	"Squash it."
Flag coral	#e8590c	Confidence bars, the AI verdict

Type. Headlines and wordmark: Bricolage Grotesque, weight 800, tight tracking. Body: Figtree. Both are open Google Fonts.

Voice. Plain, short, a little dry. "Your feed is full of slop. Squash it." No exclamation marks, no scare language. A flag is a best guess and we say so.

Accessibility and contrast

The logo must be visible to people with low vision and on any screen, so it follows WCAG 2.2: graphical parts of the mark need at least 3:1 against what is behind them (success criterion 1.4.11), and the wordmark, as text, needs at least 4.5:1 (1.4.3). The pale circle behind the squash exists to guarantee the first rule: it is part of the mark, not decoration.

Measured contrast of the logo colours (WCAG relative luminance):

Element	Cream #f5ead8	White #ffffff	Pale circle #fff2eb	Ink #201e1d	Hero yellow #ffd631	Terracotta #c67139	Sage #7a8a5e
Terracotta body #c67139	3.0:1	3.6:1	3.3:1	4.6:1	2.6:1	1.0:1	1.0:1
Sage stem #7a8a5e	3.1:1	3.7:1	3.4:1	4.4:1	2.7:1	1.0:1	1.0:1
Ink wordmark #201e1d	13.9:1	16.6:1	15.1:1	1.0:1	11.8:1	4.6:1	4.4:1
Cream wordmark #f5ead8	1.0:1	1.2:1	1.1:1	13.9:1	1.2:1	3.0:1	3.1:1

Rules that follow from the table (logo-contrast-approved.png and logo-contrast-avoid.png show them):

• Approved backgrounds: cream, white, ink, and the pale circle. The mark with its circle passes everywhere; the ink wordmark is used on light grounds and the cream wordmark only on ink.
• On hero yellow, photographs, or any coloured ground, the mark keeps its pale circle. The bare squash is 2.6:1 on yellow and fails; inside the circle it is 3.3:1 and passes.
• Never place the mark on terracotta or sage (1.0:1: it disappears), and never on a busy photograph without the circle.
• Never the wordmark alone. Beyond the brand rule, the mark is what carries recognition at small sizes; the wordmark on its own is just text.
• The bare squash.svg and squash-*-transparent.png are for favicons and cream or white grounds only; use mark.svg / mark-*.png (with the circle) everywhere else.
• Minimum sizes: 24px mark, 120px-wide lockup. Below that the stem is lost and the contrast of thin edges drops.
• Do not add strokes, glows, or drop shadows to fix a bad background; change the background or use the circle.

Product screenshots

Screenshots may be cropped but not altered. The feed, the video site and the accounts in them are staged; the photographs are AI-generated, which is the point.

File	Size	What it shows
screenshot-feed-flag.png	1280x800	A social feed with the flag on a flagged post: the frosted circle with the squash at the bottom-right of the image. Free tier.
screenshot-modal-evidence.png	1280x800	The flag tapped open: "AI-generated, 94% confident", the ten-segment bar, and the evidence rows (image watermark: SynthID verified, strong; generator classifier: Nano Banana, likely; community: 214 users confirmed), "5 checks skipped", "Hide post" and "Not AI".
screenshot-pro-controls.png	1280x800	The same post on Pro: "Always hide this account" and "Recheck with model" in the card, the popup with Auto-block on, and a hidden post collapsed to "Squashed an AI post · show".
screenshot-popup-options.png	1280x800	The extension popup (scan counts, Extension enabled, Scan this site, Sensitivity, On-device only) beside the options page (endpoints, allow and deny lists).
screenshot-video-grid.png	1280x800	A video site's grid with flags on three thumbnails. Thumbnails, comments and replies get the same check.
screenshot-home.png	1280x800	The landing page.
screenshot-demo.png	1280x800	The landing page's demo post with the flag.
screenshot-extension-modal.png	1100x900	The extension's explanation card on a real page.
scene-1-corner.png	732x550	"It checks as you scroll": a post corner at 4x with the flag condensing in.
scene-2-receipt.png	732x550	"It runs the detectors": the x-ray band over a portrait and the till receipt (Content Credentials, watermark, text pattern, AI 94%).
scene-3-squash.png	732x550	"It flags. You decide.": the squash at full size sat on a flattened post.
banner-1400x560.png	1400x560	Store listing banner: the lockup, "Spot AI posts before you read them", and the demo post with its card open.
social-card.png	1200x630	The share image.

Motion

Eight clips at 25 fps, rendered from the same CSS the site and the extension use. GIF and animated WebP are 960x540; MP4 (H.264, yuv420p) and WebM are 1920x1080. Play them at speed: do not slow the squash down, and do not recolour or crop the lockup.

File	What happens	Length	Ground	Formats	Loops
transition-cream	Solid cream for 0.4s; the wordmark's letters rise and fade in; the squash drops in from above and lands on its circle with one squash-and-stretch; the lockup holds for 0.8s.	2.4s	Cream #f5ead8	GIF, WebP, MP4	No
transition-yellow	The same on hero yellow with the ink wordmark.	2.4s	Hero yellow #ffd631	GIF, WebP, MP4	No
transition-ink	The same on ink with the cream wordmark; the squash is unchanged.	2.4s	Ink #201e1d	GIF, WebP, MP4	No
transition-cream-alpha	The same with a transparent ground, for use over your own footage.	2.4s	Transparent	APNG (960x540), WebM VP9 with alpha (1080p)	No
transition-out	The lockup holds 0.5s; the squash winds up and hops out of the top of the frame; the letters drop and fade; solid cream for the last 0.8s.	2.0s	Cream	GIF, WebP, MP4	No
flag-reveal	A post corner at 4x. The frosted circle condenses out of nothing at the bottom-right of the image (blur to sharp, 400ms), the squash inside gives one bounce, the flag holds, and the feed scrolls to the next post.	3.0s	Sage #e1eecc	GIF, WebP, MP4	Yes
receipt-print	The x-ray band sweeps down a portrait while a till receipt prints upward from the bottom of the frame: SLOP SQUASH, CONTENT CREDENTIALS, WATERMARK, TEXT PATTERN, then the AI 94% total counts up. The receipt tears off and the frame resets.	5.0s	Peach #ffe1d0	GIF, WebP, MP4	Yes
squash-hide	A post with its card open. "Hide post" is pressed, the card and circle go, the squash comes down at full size and flattens the post under it with dust and a shadow, then sits on what is left.	3.0s	Neutral #dcd3c4	GIF, WebP, MP4	No
squash-jump	The bouncing squash on its own (see "The animated squash").	3.0s	Cream, or transparent	GIF, WebP, APNG	Yes

Using the transitions. Cut on the solid frame. transition-cream (or yellow, ink) opens on 0.4s of flat colour and ends on a still lockup, so cut from your footage into its first frame and out of its last, or hold the last frame as long as you need. transition-out starts on that same lockup and ends on 0.8s of flat cream: use the pair to bookend a segment (in, your footage, out), or put transition-cream-alpha over your own picture. Chrome, Firefox and most editors read the WebM alpha; the APNG is for the web. Nothing loops in the transitions; flag-reveal and receipt-print loop cleanly.

To re-render the clips: node apps/web/scripts/press-animations.cjs (Playwright, Chrome and ffmpeg required); --zip rebuilds the bundle.

Boilerplate

Slop Squash is a free Chrome and Firefox extension that flags AI-generated posts, comments and images while you scroll, and explains why. It combines Content Credentials, watermark verification, image classifiers, writing analysis and community reports, and shows its evidence on every flag. Pro adds automatic hiding and model rechecks for $3 a month or $39 once. Learn more at https://slopsquash.com.